Award-winning vintage fashion + homewares
Award-winning vintage fashion + homewares
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YOU WILL NEVER GUESS WHAT IRIS APFEL'S NEW ADVERTISING CAMPAIGN IS FOR

Iris Apfel sells ice cream

Magnum ice cream has just announced style icon Iris Apfel as the star of its new #TrueToPleasure advertising campaign. Did you know that Magnum was launched in 1989 and was deliberately made to be the first adult hand held ice cream.

A staggering 1 billion of them are now sold every year. I think at least five of those go in my mouth every summer...

Iris, who is 97, has been photographed by Mert & Marcus for the campaign.

She says: I have done many things in my life and throughout, I have always tried to live without fear of judgment. Otherwise, you miss out on all the fun! I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so!”

Such a legend. We love her signature style of oversized glasses and jewellery and fluffy coats. A true original. Most of her wardrobe is vintage too. Amazing.

Who is your style icon?

Love Lovely

 



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