Iris Apfel sells ice cream

Magnum ice cream has just announced style icon Iris Apfel as the star of its new #TrueToPleasure advertising campaign. Did you know that Magnum was launched in 1989 and was deliberately made to be the first adult hand held ice cream.

A staggering 1 billion of them are now sold every year. I think at least five of those go in my mouth every summer...

Iris, who is 97, has been photographed by Mert & Marcus for the campaign.

She says: “I have done many things in my life and throughout, I have always tried to live without fear of judgment. Otherwise, you miss out on all the fun! I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so!”

Such a legend. We love her signature style of oversized glasses and jewellery and fluffy coats. A true original. Most of her wardrobe is vintage too. Amazing.

Who is your style icon?

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